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Youth-Led
Food Truck Initiative
The Youth-Led Food Truck Initiative is an immersive entrepreneurship experience where young people build and run a real business. As part of our Exposed Plus program, youth move beyond career exploration into hands-on application.
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Our Why
Many young people are introduced to careers, but few have the opportunity to build something of their own. This initiative was created to bridge that gap by giving youth real ownership and hands-on experience in developing a business.
What Youth Do
Participants take an active role in building the business from the ground up. Youth work in teams to manage key areas of the food truck, including:
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Culinary
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Marketing and advertising
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Photography and graphic design
They collaborate to develop products, build the brand, and prepare for launch.
Real-World Learning
Youth gain practical experience by working alongside industry professionals and engaging in real business activities:
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Develop branding and marketing strategies
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Create visual content with photographers and designers
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Participate in financial literacy workshops
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Engage in industry tours and exposure experiences
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Host live taste testing events to refine products and gather feedback
Looking Ahead
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